A baja beetle is the coolest car you can drive on the road. I will attempt to offer proof of this with the following reasoning. Please check my math and let me know if I've made any errors:
Status symbols are not cool. Some cars may be cool other than their status value, but any percieved status value definitely hurts, not helps. The VW beetle was too cheap and common for far too long to ever be a status symbol.
A baja bug is both a historically important link to european rear-engined boxer design like Tatras and Porsches, and a specifically american style of customized vehicle at the same time.
It may have started as a well designed and interesting little hippy car--er, wait, nazi car. Whatever. With some modifications, herbie turns into a Steve McQueen-mobile. It's light enough to do real offroad with a little suspension lift, without being too high to take corners on the road at a sporting pace. The engines can be tuned to an extremely surprising degree, but will always sound like a cross between a kit plane and a vintage sports car engine--maybe for obvious reasons. A baja bug is pure machismo, sprung from the bud of flower power. Now tell me what's cooler and I believe I'll be able to refute.